"Fashion Fourward"

In this semester long project, I worked with a team to do brand and trend research for Lee Denim. We conducted research in the brand's three markets in the U.S, Europe and China to find their wants and needs in denim as well as develop a line of innovative denim styles. We created a line of denim that catered to all three markets to demonstrate the possibility to create a global denim line that emphasized sustainability. We then got to present our final project to the lead designers of Lee Denim at our University's annual "Industry Summit" in the format of a poster.